Vaping As A Social Practice - Emily Wilburn

Today teens are put into various social situations where they have a choice that can affect their health and well being, a choice that determines if they are “cool” or “uptight.” For almost every generation, there has been a drug, chemical, or an act that at the time was considered popular but not a single one of them has become as widespread as vaping. So what are the reasons for us making ourselves subject to this? Why have we allowed ourselves to participate in this social practice?
Vaping can give off a sense of security for some teens whether it be the reassurance of having a vape trick to post on snapchat or being able to show off a new flavor pod or vape juice they have purchased.
Not only is vaping considered cool or just plain fun, but e-cigs are also very accessible. While you need to be 18 to purchase a vape in stores, you can order from online vendors at any age. Not only are they easy to get they're also easy to conceal. Many devices are designed to look like pens while others resemble the look of a flash drive.
One of the main reasons they are worshipped among high school students is because of the large variety of flavors. Many brands use “kid-friendly” flavors in their advertising to attract a younger audience. While doing my research I found that in past years regulations were put in place to stop big brand cigarette companies from promoting their product, so why are brands like JUUL aloud to market with slogans or images like these? “delicious” flavors that promise to “deliver a vapor experience like no other.”


Many argue that that e-cigarette companies’ marketing campaigns carry much more appeal to adolescents, even those who never may have considered smoking traditional cigarettes, and haven’t been subjected to heavy cigarette marketing thanks to the new regulations that have been put in place.

In the few short years that vaping has been considered mainstream, it has become a social practice.

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