Why Partnership with Well-Known Organic Brands is Beneficial to Organic Farms
Well-known food brands that make and sell organic products, for example Annies and Kashi, are essential to the conservancy and increase in the number of true organic farms. Being able to partner with a known brand allows for more money to go towards hiring and paying the numerous employees crucial to the organic farming process along with the expansion of land for organic farms. After all, organic farming requires a ton of strenuous labor and proper pay is crucial to maintaining these employees. Although there are millions of acres of farmlands in the United States, a very small percentage of this acreage consists of true organic farms and this needs to change using the help of well-known food brands. After all, I believe that less organic farms are far more important for our environmental future than many chemical based farms.
If an organic farm is partnering with a popular food brands, they receive more encouragement in producing all natural produce Partnering with a brand also allows for development of market structure. The transition from conventional farming to organic farming itself involves a lot of money loss and it can take up to three years to be certified as an organic farm. Once a farm is certified, it is under close watch from the USDA to ensure only organic materials are being used. I think it is super important that big brands can support these farms by buying their products in order to encourage organic farming.
Big brands allow organic farms the chance to be recognized by costumers. For example, one small organic farm partnered with Annie and their farm was then featured on the box of the product! This recognition helps to increase the support and encouragement for small organic farms. It is also extremely important to encourage participation in farming from younger generations as, currently, the average age of farmers are 58!
One issue is that humans have become too spoiled and often take their fresh produce items for granted. Today, citizens of the U.S. tend to scrutinize each fresh item in the produce section, wanting the "perfect apple" and not realizing that apples are not "perfect". One of the only pros to this is that these "non-perfect" apples go to people that are actually hungry (donated to food bank). However, according to the article, consumers are willing to pay more for fresh produce but clearly, according to the facts above, want the products to be perfection. It is important for these people to realize that organic farming requires lot of work and one should appreciate the produce and respect all of the hard work that went into its harvest. By working with popular food brands, however, help to mask the "imperfections" of produce because I believe costumers are more willing to buy the produce if it is affiliated with a popular and well respected brand.
In conclusion, I think that it is critical that organic farms receive help or maintain partnership with farming institutions and/or well known brands because organic farming not only produces natural and healthy food for our bodies, it fights climate change, decreases the amount of green house gasses, and is much better for the environment than conventional farming. Organic farms need the money in order to afford to pay employees as well as purchase the unique materials needed to maintain the title of being an organic farms. There are many examples of organic farmers who have stressed the importance of establishing a connection with an institution or brand earlier on, as it assists in the lengthy development or transition between a conventional to an organic farm. I argue that big brands should make helping organic farms high up on their priority list because organic farms are extremely important and beneficial to our environmental future.
Article Link
https://www.nationalgeographic.com/environment/future-of-food/organic-farming-crops-consumers/
If an organic farm is partnering with a popular food brands, they receive more encouragement in producing all natural produce Partnering with a brand also allows for development of market structure. The transition from conventional farming to organic farming itself involves a lot of money loss and it can take up to three years to be certified as an organic farm. Once a farm is certified, it is under close watch from the USDA to ensure only organic materials are being used. I think it is super important that big brands can support these farms by buying their products in order to encourage organic farming.
Big brands allow organic farms the chance to be recognized by costumers. For example, one small organic farm partnered with Annie and their farm was then featured on the box of the product! This recognition helps to increase the support and encouragement for small organic farms. It is also extremely important to encourage participation in farming from younger generations as, currently, the average age of farmers are 58!
One issue is that humans have become too spoiled and often take their fresh produce items for granted. Today, citizens of the U.S. tend to scrutinize each fresh item in the produce section, wanting the "perfect apple" and not realizing that apples are not "perfect". One of the only pros to this is that these "non-perfect" apples go to people that are actually hungry (donated to food bank). However, according to the article, consumers are willing to pay more for fresh produce but clearly, according to the facts above, want the products to be perfection. It is important for these people to realize that organic farming requires lot of work and one should appreciate the produce and respect all of the hard work that went into its harvest. By working with popular food brands, however, help to mask the "imperfections" of produce because I believe costumers are more willing to buy the produce if it is affiliated with a popular and well respected brand.
In conclusion, I think that it is critical that organic farms receive help or maintain partnership with farming institutions and/or well known brands because organic farming not only produces natural and healthy food for our bodies, it fights climate change, decreases the amount of green house gasses, and is much better for the environment than conventional farming. Organic farms need the money in order to afford to pay employees as well as purchase the unique materials needed to maintain the title of being an organic farms. There are many examples of organic farmers who have stressed the importance of establishing a connection with an institution or brand earlier on, as it assists in the lengthy development or transition between a conventional to an organic farm. I argue that big brands should make helping organic farms high up on their priority list because organic farms are extremely important and beneficial to our environmental future.
Article Link
https://www.nationalgeographic.com/environment/future-of-food/organic-farming-crops-consumers/
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